Less B.S., more success

Prevaricators, inveiglers, and bamboozlers: You will not enjoy this blog. Run. Run like the wind.

Here we celebrate, demand, and create transparent communication while fighting global fakery.

I’m a career communicator with a penchant for great writing and a passion for straightforwardness. I’ve done it all—advertising, marketing, PR, employee newsletters, web content—and seen it all: the good, the bad, the pointless, the elegant, and the fraudulent.

As a newly unleashed terrierista, I opt for zero fraudulence and more transparency, elegance, courage, and humor. I opt for honest words that work hard, tell the truth, and communicate to within an inch of their lives. I opt for language that intentionally builds success into our businesses and relationships.

Why "terrierista"?

• Terriers are transparent communicators. When they bark, they mean it. When they cuddle, they mean it. What a terrier tells you, you can take to the bank.
• Terriers take on dogs ten times their size--and often prevail. Size doesn't matter unless you think it does.
• Terriers take their work seriously, but not themselves. They dig and dig and dig until they catch the varmint—then shake it to death. In the house or in the field, they’re busy with important tasks all day long, meanwhile amusing the spectators.

Let's go catch us some flummery!